She came up with the product, for this she collaborated with the company Artofil, this is a high performance technical textiles company. The Protective Underwear is a knitted brief made of wool and silk. It is combined with a removable incontinention textiel made from yarn and absorbent microfiber. It is comfortable to wear and washable. It is a durable product it can be washed an re-used. Julia was inspired by her elderly grandparents and the elderly population in general. It is not comfortable to go out or to feel confident about yourself when having a bladder control problem.
The brief offers a solution for people who experience incontinence problems, but who do not want to wear a uncomfortable diaper or isolate themselves. By wearing underwear that is comfortable and which looks much better than a diaper there is less fear or uncertainty for the wearer. This a microtrend, a product, which fits the trend 'Age Elasticity' very well. The elderly still want to be young and a incontinentdaiper doesn't help them. But with these briefs on it will make them feel like they are not even having this problem. Because of the aging this product has a good future growth potential and it is a good way to deal with incontinent problems with insecurities . Julia also won the “New Material Award” with her textiles.
Are you curious about her research? For further information you can download her MA “Just another garment” on her website: http://www.juliavanzanten.com/