Julia Veldhuijzen van Zanten noticed in her
immediate environment people had incontinence problems and they tend to isolate
themselves because of insecurities and fears. A practical solution such as an
incontinence diaper is not good for their confidence. Also the diapers are not
comfortable and not sustainable. Julia made her thesis project “The protective
Underwear” for the Design Academy Eindhoven in the TextielLab in Tilburg.
What?
She came up with the product, for this
she collaborated with the company Artofil, this is a high performance technical
textiles company. The Protective Underwear is a knitted brief made of wool and
silk. It is combined with a removable incontinention textiel made from yarn and absorbent microfiber. It is comfortable to wear
and washable. It is a durable product it can be washed an re-used. Julia was
inspired by her elderly grandparents and the elderly population in general. It
is not comfortable to go out or to feel confident about yourself when having a
bladder control problem.
Why?
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| Bron: http://www.textiellab.nl/nl/ actueel/protective-underwear |
The brief offers a solution for people
who experience incontinence problems, but who do not want to wear a
uncomfortable diaper or isolate themselves. By wearing underwear that is
comfortable and which looks much better than a diaper there is less fear or
uncertainty for the wearer. This a microtrend, a product, which fits the trend 'Age Elasticity' very well. The elderly still want to be young and a incontinentdaiper doesn't help them. But with these briefs on it will make them feel like they are not even having this problem. Because of the aging this product has a good future
growth potential and it is a good way to deal with incontinent problems with insecurities
. Julia also won the “New Material Award” with her textiles.
Are you curious about her research? For further
information you can download her MA “Just another garment” on her website: http://www.juliavanzanten.com/
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