It starts with throwing away good and not everyone is
aware of the fact they do it to. A person disposes 50 kilos away a year. SIRE
wants to make people aware about food waste through a commercial on TV and even
shows it is fun and easy to use your leftovers.
What is it?
Stichting Ideƫle Reclame, also known as SIRE, is an
indeptendent foundation dedicated to draw attention on social topics. SIRE came
up with the initiative Kliekipedia, this is a part of the campaign against food
waste. Food waste is not only a waste of money, but it also comes at the
expense of the environment and for this reason Kliekipedia was launched.
Kliekipedia can be used by anyone with leftovers or anyone who is interested in
this topic. The Kliekipedia website also uses co-creation, you can add your own
tips and recipes on scraps to the website. Kliekipedia might be the start of
reducing food wastage because the website shows many useful tips and recipes
all together. This could save quite a few euros for the Dutchman which are
known for their thrift and stinginess.
Why is
it cool?
There are many books,
apps and websites about cooking. From my own experience I know I often have
many leftovers and the next day I did not feel like eating the same again. Kliekipedia
is innovative because it mainly looks at preventing food waste which other
cooking books/websites/apps do not. The website also provides extensive
information on food waste which makes to importance of food waste prevention
clear for everyone. In the near future I think is website will be a great
success and recipes will never run out because of the co-creation. But there is
one downside on this website, it is difficult to find a recipe that suits your
leftovers. With an additional search function for your scraps on the website it
would be easier to use.
Conclusion
With some
help from Kliekipedia.nl, scraps for yesterday can make a whole new dish for
today. It is an open platform where as many as possible knowledge and
inspiration can be shared. Kliekipedia suits the trend ‘the open world –
trensparency’ very well. People can work together to create a new way to
prevent food waste and knowledge is shared to move forward together. For more
information, recipes, tips or to add your own tips and recipes go to:
www.kliekipedia.nl
Researches: www.kliekipedia.nl, www.youtube.com
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